Author Archives: Heather

Make the Most of Your Video Blog Posts: Advice From a Videophobe (Part 3 of 3)

In the previous post about whether or not people watch video on blogs and niche site, I mentioned that a friend answered my mini survey saying that whether or not she preferred video depends on what she is looking for. … Continue reading

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Should You Use Video on Your Blog? What the Research Says (Part 2 of 3)

In my previous post I let my hair down with a rant about why I hate video on your blog. But being the data-lover that I am, I felt compelled to follow that up with some research. I started with … Continue reading

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7 Things I Hate About the Video On Your Blog and How You Can Fix Them (Part 1 of 3)

Do you really think I watch the video on your blog? I don’t. Sure, I’ll watch music videos, flash mobs, and cute puppies; but when I get to a blog, I skip the video. When I get to a solopreneur’s … Continue reading

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Remote Usability Testing of Mobile Applications

I am a  fan of remote usability testing because it lets you connect with your users where ever they are without any travel costs. I’ve had great success using WebEx to share design mock-ups and applications with remote users, especially … Continue reading

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We Don’t Use Personas Any More: Savanna’s Story

Not too long ago, I was talking to someone who said that his company didn’t create personas any more. I got the chance to read some of the personas that had been created within the company, and while some were … Continue reading

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Usability Testing. What For?

You need to do some usability testing? What for? No, no. I don’t mean why do it — there are a bazillion articles out there that list a gazzillion reasons to do usability testing.  I mean what are you looking … Continue reading

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In a Recession Cut Back on Usability. NOT!

Why are usability and user experience some of the first areas to get axed when times get tough? When times are good, companies work to stand out, build better products and make customers happy. When times are bad, companies SHOULD … Continue reading

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