Blog and Web Content

Check out anything here on heathersearl.com — it’s all mine. Or hop on over to Authentic Gecko where I write about personal development.


This whitepaper is aimed at marketing personnel working for mobile telecommunications operators.

I interviewed subject matter experts and did a fair bit of online research to understand the current market place before writing this paper.

One of my client’s customers said he has sent it to several co-workers and used it to help make a case for a strategic business decision.

Whitepaper example


This is an example of a high tech persona I wrote based on customer interviews.
Sample Persona

UI Style Guide

This is taken from a UI style guide written for an audience of contract UI designers, developers and subject matter experts in a company that wanted interaction and visual consistency across a large suite of software products.

UI Style Guide Example