I think it’s all about people.
I believe outstanding products, websites, and marketing materials are created by understanding how the target audience thinks, what they need, and what they want.
I believe that to stand out you need to know your audience really well and that’s where my user experience and research background come in.
I work to understand the audience, their needs, goals, and vocabulary, and make sure my team does the same. After that, it’s time to get down to the writing.
I like to take time along the way for an occasional cup of tea, a bad pun or two, and some usability testing to check out my assumptions and adjust for reality.
In short I:
- Understand the customer.
- Speak and write their language.
- Write and design what they need.
That’s what I do. Plain and simple.